The Coupon Code Paradox
Posted in: Blog, E-Commerce, Marketing by Jure Kodzoman on March 15, 2012 | No Comments
Having coupon codes is nice. But is it bringing you money or taking it away from you?
What we did in 2011
Posted in: Blog by Jure Kodzoman on March 8, 2012 | No Comments
Yes, we know. It’s march already and time for evaluating the year behind us is long gone. We’ve done a lot of great things in 2011, obviously keeping our blog up to date isn’t one of them.
Informa Studio at Istanbul World Usability Day Event
Posted in: Blog, E-Commerce, Usability by Luka Klemenc on January 8, 2012 | No Comments
Informa Studio went to Istanbul looking for answers to the question: Do we still need usability?
6 Quick Forms Usability Tips
Posted in: Blog, Usability by Jure Kodzoman on September 16, 2011 | No Comments
This time we’re sharing 6 quick and dirty form tips with you. They will help you make your forms look and work better. In our next blogs we will bring some more tips on the subject, notably ones that couldn’t be characterized as “quick” 
Read more…
Overrated Web Analytics Metrics: Time on Site
Posted in: Blog, Usability, Web Analytics by Luka Klemenc on September 9, 2011 | No Comments
Can time on site tell you if users like your website? Time on site is one of those metrics that can be very misleading. I was surprised to find out what most people think about it: Read more…
How to fight too many returns in your online shop?
Posted in: Blog, E-Commerce, Uncategorized by Jure Kodzoman on August 4, 2011 | No Comments
Items returning to your online shop are problematic, bring additional costs and customer dissatisfaction. But there are ways to get around this and lower the number of returns.
Informa to present talks at YAPC::Europe in Riga, Latvia
Posted in: Blog, E-Commerce, Usability by Jure Kodzoman on July 5, 2011 | No Comments
YAPC::Europe 2011 in Riga, Latvia is the largest European Perl event. The conference also attracts attendees interested in agile development methods, testing, project management, user interface design, and those following the modern trends of computer languages. There are many talks suitable for beginners, so everyone is more than welcome to visit!
I will be talking about E-Commerce usability and how to test it on Tuesday, 16th of August 2011. In 20 minute talk I will try to introduce programmers to usability testing and also preach a bit why it’s good for coders to connect more to users and actually understand their need.
Our coworker, Stefan Hornburg will be holding 2 talks this year, both somewhat related to the new Interchange 6 on which he has been spending most of his free time lately. One of the talks is devoted to Template::Flute, a Perl module which is serving as a default templating engine for new Interchange. It’s revolutionary approach is based on Template::Zoom by Matt Trout. Second talk will be about Modern Perl E-Commerce where he will introduce the new Interchange e-commerce framework to the Perl general public.
We are looking forward to seeing some of our blog readers there and meeting with you in person!
Tesco expands their online business
Posted in: Blog, E-Commerce by informa on June 16, 2011 | No Comments
Tesco is expanding the number of stores where you can collect items bought online to 600 by the end of the year. This is more than doubling the number of the shops that offer so called “click and collect” service.
Read more…
Banner advertising is coming back
Posted in: Blog, E-Commerce, Marketing by Jure Kodzoman on June 9, 2011 | No Comments
At the early days of Internet, banners were basically the only way to do advertising online. Then came Google with their search advertising and different price models. Now, display advertising is coming back. And this time, it makes sense.
Is it worth spreading your online business to France?
Posted in: Blog, E-Commerce by Jure Kodzoman on May 24, 2011 | No Comments
With more than 65 million people and widely spread broadband, France is an interesting market for ecommerce. It sounds interesting, but is it?