The Coupon Code Paradox
Posted in: Blog, E-Commerce, Marketing by Jure Kodzoman on March 15, 2012 | No Comments
Having coupon codes is nice. But is it bringing you money or taking it away from you?
Banner advertising is coming back
Posted in: Blog, E-Commerce, Marketing by Jure Kodzoman on June 9, 2011 | No Comments
At the early days of Internet, banners were basically the only way to do advertising online. Then came Google with their search advertising and different price models. Now, display advertising is coming back. And this time, it makes sense.
How to pick an independent customer review site?
Posted in: Blog, E-Commerce, Marketing by Jure Kodzoman on May 23, 2011 | No Comments
eKomi, Trustpilot, FIA-NET, … Does it makes sense to use one of those on your website and which one to choose? Independent review sites are gaining popularity, and it’s not a bad idea to jump on this train. Read more…
Which PPC services to use besides AdWords and Bing?
Posted in: Blog, Marketing by Jure Kodzoman on May 17, 2011 | No Comments
We get this question asked a lot. AdWords and Bing are pretty general and can be used for advertising most products or services. In addition to them, you might consider using Facebook or shopping comparison engines advertising.
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What was going on at Internet World 2011?
Posted in: Blog, E-Commerce, Marketing, SEO, Usability, Web Analytics by Jure Kodzoman on May 16, 2011 | No Comments
Last week we went to Internet World 2011 to see what’s new in the UK Internet industry. Was it interesting? Well, some things were.
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Measuring the success of your blog
Posted in: Blog, Marketing, Web Analytics by Jure Kodzoman on February 16, 2011 | No Comments
If you Google around, you will find enough interesting ways to measure what is the actual success of your blog. Some of them include many performance indicators and are really hard to keep constant track of. The goal of this post is to give you a simple way to track trends in your blog’s popularity.
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Pageview – The Religion Of Online Media
Posted in: Blog, Marketing, Web Analytics by Jure Kodzoman on January 19, 2011 | No Comments
In the days of paper, you could have only asked someone if he read an article or not. If he said yes, it was a good clue that the article was being noticed by the reader.
Nowadays that measure is called “unique pageview” and it tells the media decision makers how different many people have opened the article (they don’t know who reads them and who doesn’t).
Note the word “opened” and not “read”. For online media, this number is measure of everything. But why, if it means nothing?
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Get rid of the numbered lists
Posted in: Blog, Marketing, Usability by Luka Klemenc on December 13, 2010 | No Comments
Good web copywriters use a variety of different lists on websites. They use them a lot. Why? Because web users are not on your site to read information but rather to grab the useful parts as quickly as they can. They just skim and scan. When choosing bullets for your bulleted list you have to be very careful and follow some basic rules:
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Selling online from a small country
Posted in: Blog, E-Commerce, Marketing by Jure Kodzoman on November 19, 2010 | 3 Comments
Recently, I’ve read a book “New rules of marketing and PR” by David Meerman Scott where author uses a case study of a small Lithuanian company that made worldwide success selling niche audio equipment.
Why Free Shipping Sucks?
Posted in: Blog, E-Commerce, Marketing by Jure Kodzoman on October 13, 2010 | No Comments
Everyone who owns an online shop has thought about or implemented Free Shipping. It’s one of the most basic things you can do with your shop. Some shop owners think it’s the holy grail of raising sales.