Informa Studio at Istanbul World Usability Day Event
Posted in: Blog, E-Commerce, Usability by Luka Klemenc on January 8, 2012 | No Comments
Informa Studio went to Istanbul looking for answers to the question: Do we still need usability?
6 Quick Forms Usability Tips
Posted in: Blog, Usability by Jure Kodzoman on September 16, 2011 | No Comments
This time we’re sharing 6 quick and dirty form tips with you. They will help you make your forms look and work better. In our next blogs we will bring some more tips on the subject, notably ones that couldn’t be characterized as “quick” 
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Overrated Web Analytics Metrics: Time on Site
Posted in: Blog, Usability, Web Analytics by Luka Klemenc on September 9, 2011 | No Comments
Can time on site tell you if users like your website? Time on site is one of those metrics that can be very misleading. I was surprised to find out what most people think about it: Read more…
Informa to present talks at YAPC::Europe in Riga, Latvia
Posted in: Blog, E-Commerce, Usability by Jure Kodzoman on July 5, 2011 | No Comments
YAPC::Europe 2011 in Riga, Latvia is the largest European Perl event. The conference also attracts attendees interested in agile development methods, testing, project management, user interface design, and those following the modern trends of computer languages. There are many talks suitable for beginners, so everyone is more than welcome to visit!
I will be talking about E-Commerce usability and how to test it on Tuesday, 16th of August 2011. In 20 minute talk I will try to introduce programmers to usability testing and also preach a bit why it’s good for coders to connect more to users and actually understand their need.
Our coworker, Stefan Hornburg will be holding 2 talks this year, both somewhat related to the new Interchange 6 on which he has been spending most of his free time lately. One of the talks is devoted to Template::Flute, a Perl module which is serving as a default templating engine for new Interchange. It’s revolutionary approach is based on Template::Zoom by Matt Trout. Second talk will be about Modern Perl E-Commerce where he will introduce the new Interchange e-commerce framework to the Perl general public.
We are looking forward to seeing some of our blog readers there and meeting with you in person!
What was going on at Internet World 2011?
Posted in: Blog, E-Commerce, Marketing, SEO, Usability, Web Analytics by Jure Kodzoman on May 16, 2011 | No Comments
Last week we went to Internet World 2011 to see what’s new in the UK Internet industry. Was it interesting? Well, some things were.
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Myth busters: The 3-Click Rule
Posted in: Blog, Usability by Jure Kodzoman on April 29, 2011 | No Comments
The three-click rule says that any part of the website should be reachable within three mouse clicks. There is no such thing as a 3-click rule.
Saved cart – still a common Ecommerce issue?
Posted in: Blog, E-Commerce, Uncategorized, Usability by Jure Kodzoman on April 21, 2011 | No Comments
As Steve Krug’s (famous usability expert) wife once said to him, “If you like Amazon so much, why don’t you marry it?” Personally, I’m not such a huge fan of Amazon. But, there is one thing I like very much about it (OK, there’s more than one, but I like this one a lot).
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Get rid of the numbered lists
Posted in: Blog, Marketing, Usability by Luka Klemenc on December 13, 2010 | No Comments
Good web copywriters use a variety of different lists on websites. They use them a lot. Why? Because web users are not on your site to read information but rather to grab the useful parts as quickly as they can. They just skim and scan. When choosing bullets for your bulleted list you have to be very careful and follow some basic rules:
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Checkout form fields for German sites
Posted in: Blog, Usability by Jure Kodzoman on November 25, 2010 | 1 Comment
If you go to a German E-Commerce site, you will in some cases still be asked if you have a PhD or not. Not only that, if you want to buy a Rammstein ticket, they will ask you if you are an professor at a university or just an associate professor. While this is somewhat a cultural thing and goes a long way back, we have started to notice a change.
The death of online retailers
Posted in: Blog, E-Commerce, Usability by Jure Kodzoman on October 7, 2010 | 3 Comments
Amazon, Overstock,… sell everything from cars to needles.
Let’s imagine for a moment that world is really global. Why would I buy from a local clone of Overstock if I can buy from Overstock directly? Why would I buy in a niche shop if I can buy it cheaper on Amazon?
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